{"id":31282,"date":"2024-06-20T16:34:42","date_gmt":"2024-06-20T14:34:42","guid":{"rendered":"https:\/\/new.prins.swiss\/3-etapes-cles-pour-une-strategie-efficace-en-matiere-de-propriete-intellectuelle\/"},"modified":"2025-03-13T14:52:51","modified_gmt":"2025-03-13T13:52:51","slug":"3-etapes-cles-pour-une-strategie-efficace-en-matiere-de-propriete-intellectuelle","status":"publish","type":"post","link":"https:\/\/www.prins.swiss\/fr\/3-etapes-cles-pour-une-strategie-efficace-en-matiere-de-propriete-intellectuelle\/","title":{"rendered":"3 \u00e9tapes cl\u00e9s pour une strat\u00e9gie efficace en mati\u00e8re de propri\u00e9t\u00e9 intellectuelle"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHeader\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ custom_margin=\u00a0\u00bb40px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||11px|||\u00a0\u00bb custom_width_px__hover=\u00a0\u00bb1080px\u00a0\u00bb 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Dans le contexte \u00e9conomique actuel, la cr\u00e9ation ou le d\u00e9veloppement d’une entreprise soul\u00e8vera sans aucun doute la question du financement et de la s\u00e9curisation des investissements r\u00e9alis\u00e9s dans l’entreprise.<\/h3>\n

Cela conduira \u00e0 \u00e9tablir des projections commerciales \u00e0 plus ou moins long terme dans un environnement concurrentiel, avec une \u00e9valuation logique du march\u00e9 et en se concentrant sur ses propres arguments de vente uniques (USP). Cela permettra de d\u00e9terminer la viabilit\u00e9 future de votre entreprise et de susciter logiquement l’int\u00e9r\u00eat d’investisseurs potentiels. <\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbContent\u00a0\u00bb module_id=\u00a0\u00bbcontent\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb22px|||||\u00a0\u00bb custom_width_px__hover=\u00a0\u00bb1080px\u00a0\u00bb custom_width_px__hover_enabled=\u00a0\u00bb1080px\u00a0\u00bb custom_width_percent__hover=\u00a0\u00bb80%\u00a0\u00bb custom_width_percent__hover_enabled=\u00a0\u00bb80%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb make_fullwidth__hover=\u00a0\u00bboff\u00a0\u00bb make_fullwidth__hover_enabled=\u00a0\u00bboff\u00a0\u00bb use_custom_width__hover=\u00a0\u00bboff\u00a0\u00bb use_custom_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb width_unit__hover=\u00a0\u00bbon\u00a0\u00bb width_unit__hover_enabled=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.16″ use_custom_width=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb1280px\u00a0\u00bb custom_width_px__hover=\u00a0\u00bb1080px\u00a0\u00bb custom_width_px__hover_enabled=\u00a0\u00bb1080px\u00a0\u00bb custom_width_percent__hover=\u00a0\u00bb80%\u00a0\u00bb custom_width_percent__hover_enabled=\u00a0\u00bb80%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb use_custom_width__hover=\u00a0\u00bboff\u00a0\u00bb use_custom_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb width_unit__hover=\u00a0\u00bbon\u00a0\u00bb width_unit__hover_enabled=\u00a0\u00bbon\u00a0\u00bb make_fullwidth__hover=\u00a0\u00bboff\u00a0\u00bb make_fullwidth__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/new.prins.swiss\/wp-content\/uploads\/2023\/10\/img_article_patents.jpg\u00a0\u00bb title_text=\u00a0\u00bbimg_article_patents\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=\u00a0\u00bbNoto Serif Display|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#161616″ header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.35em\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

Comment garantir \u00e0 vos investisseurs que vous serez en mesure de tenir vos promesses ?<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb7262e956-c376-4aa6-9642-c413f71527d0″ text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-76e191ee-a782-4980-80ca-8ed9cefea55c\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb55px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-76e191ee-a782-4980-80ca-8ed9cefea55c%22:%91%22text_text_color%22%93}\u00a0\u00bb]

Outre la ma\u00eetrise des aspects techniques fondamentaux de votre secteur d’activit\u00e9, la s\u00e9curisation des actifs incorporels par le biais des droits de propri\u00e9t\u00e9 intellectuelle est une \u00e9tape essentielle pour rassurer les investisseurs. En enregistrant les \u00e9l\u00e9ments techniques et commerciaux que vous consid\u00e9rez comme les points forts de votre entreprise, vous vous assurez que ces actifs lui appartiendront \u00e0 l’avenir. <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|31px|auto||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/new.prins.swiss\/wp-content\/uploads\/2024\/01\/PRINS-losange.png\u00a0\u00bb title_text=\u00a0\u00bbPRINS-losange\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb8%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=\u00a0\u00bbNoto Serif Display|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.35em\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(55,43,155,0.61) 0%|rgba(221,190,64,0.79) 99%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/new.prins.swiss\/wp-content\/uploads\/2024\/05\/gkqivubsxec.jpg\u00a0\u00bb custom_margin=\u00a0\u00bb||45px|||\u00a0\u00bb custom_padding=\u00a0\u00bb45px|20px|42px|20px|false|true\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

1. D\u00e9finir les objectifs commerciaux susceptibles d’\u00eatre transform\u00e9s en droits de propri\u00e9t\u00e9 intellectuelle<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb7262e956-c376-4aa6-9642-c413f71527d0″ text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-76e191ee-a782-4980-80ca-8ed9cefea55c\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb55px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-76e191ee-a782-4980-80ca-8ed9cefea55c%22:%91%22text_text_color%22%93}\u00a0\u00bb]

La premi\u00e8re \u00e9tape d’une bonne strat\u00e9gie en mati\u00e8re de propri\u00e9t\u00e9 intellectuelle consiste donc \u00e0 garantir la propri\u00e9t\u00e9 de vos actifs incorporels.<\/p>\n

Ceci \u00e9tant plus facile \u00e0 dire qu’\u00e0 faire, voici une liste de ce par quoi vos principaux cadres peuvent commencer :<\/p>\n

\u00b7 D\u00e9finissez les objectifs en mati\u00e8re d’identit\u00e9 d’entreprise et de d\u00e9veloppement de produits pour les 5 \u00e0 7 ann\u00e9es \u00e0 venir, afin que votre strat\u00e9gie de propri\u00e9t\u00e9 intellectuelle puisse s’aligner sur ces plans.<\/p>\n

\u00b7 Fixer des priorit\u00e9s en termes de mat\u00e9riel et de port\u00e9e g\u00e9ographique du d\u00e9veloppement commercial pr\u00e9vu ; cela peut se faire en dressant la liste des 5\/10\/20 premiers pays d’int\u00e9r\u00eat pour vos produits\/marques cl\u00e9s ou en encadrant le d\u00e9veloppement technologique vis\u00e9 ; une \u00e9tude de march\u00e9 et une \u00e9valuation des concurrents peuvent \u00eatre utiles pour trouver votre cr\u00e9neau ou d\u00e9finir des priorit\u00e9s.<\/p>\n

\u00b7 Affectez un budget ad\u00e9quat aux activit\u00e9s de propri\u00e9t\u00e9 intellectuelle n\u00e9cessaires pour soutenir vos plans. Avec l’aide d’un conseil en propri\u00e9t\u00e9 intellectuelle, il est possible d’\u00e9taler les co\u00fbts li\u00e9s \u00e0 la propri\u00e9t\u00e9 intellectuelle sur une plus longue p\u00e9riode et de les associer \u00e0 un retour sur investissement, afin que cette ligne devienne un investissement plut\u00f4t qu’un centre de co\u00fbts. <\/p>\n

\u00b7 Travaillez en \u00e9troite collaboration avec un avocat sp\u00e9cialis\u00e9 en propri\u00e9t\u00e9 intellectuelle pour mettre en place une strat\u00e9gie ad hoc en mati\u00e8re de propri\u00e9t\u00e9 intellectuelle qui expose clairement vos ambitions \u00e0 partenaires internes et externes. Cette strat\u00e9gie servira de feuille de route pour enregistrer tous les droits n\u00e9cessaires et utiles en mati\u00e8re de brevets, de marques, de dessins et de noms de domaine sur vos march\u00e9s cl\u00e9s. <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/new.prins.swiss\/wp-content\/uploads\/2024\/01\/PRINS-losange.png\u00a0\u00bb title_text=\u00a0\u00bbPRINS-losange\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb8%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=\u00a0\u00bbNoto Serif Display|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.35em\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(55,43,155,0.61) 0%|rgba(221,190,64,0.79) 99%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/new.prins.swiss\/wp-content\/uploads\/2024\/05\/wwd93icc30y.jpg\u00a0\u00bb custom_margin=\u00a0\u00bb||45px|||\u00a0\u00bb custom_padding=\u00a0\u00bb45px||42px|||\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

2. Organisez votre campagne d’acquisition<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb7262e956-c376-4aa6-9642-c413f71527d0″ text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-76e191ee-a782-4980-80ca-8ed9cefea55c\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb55px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-76e191ee-a782-4980-80ca-8ed9cefea55c%22:%91%22text_text_color%22%93}\u00a0\u00bb]

Lors de la phase de d\u00e9ploiement d’une strat\u00e9gie de propri\u00e9t\u00e9 intellectuelle, un certain alignement sera n\u00e9cessaire au sein de l’organisation. Id\u00e9alement, votre strat\u00e9gie de propri\u00e9t\u00e9 intellectuelle devrait \u00eatre approuv\u00e9e par la direction g\u00e9n\u00e9rale de l’entreprise, afin de garantir une approche \u00ab\u00a0descendante\u00a0\u00bb dans l’ensemble de l’entreprise.<\/strong> <\/p>\n

Il peut \u00eatre utile d’appliquer les processus suivants pour parvenir \u00e0 l’alignement :<\/p>\n

\u2022 Communiquer les objectifs de la strat\u00e9gie de propri\u00e9t\u00e9 intellectuelle adopt\u00e9e et mettre en \u00e9vidence les avantages en termes de durabilit\u00e9 de l’entreprise.
\u2022 Ne partager le secret des d\u00e9veloppements techniques qu\u2019avec l’\u00e9quipe minimale n\u00e9cessaire ; mettre en \u0153uvre des strat\u00e9gies et des r\u00e8gles de \u00ab\u00a0non-divulgation\u00a0\u00bb au sein des \u00e9quipes de R&D jusqu’\u00e0 ce qu’un brevet soit d\u00e9pos\u00e9.
\u2022 Aligner les lignes de produits et les \u00e9quipes de marketing et de communication sur l’identit\u00e9 de l’entreprise et les \u00e9l\u00e9ments de la marque ; mettre en \u0153uvre les lignes directrices en mati\u00e8re de marque pour assurer la coh\u00e9rence.
\u2022 Prioriser les campagnes de d\u00e9p\u00f4t et aligner le d\u00e9veloppement commercial sur les march\u00e9s o\u00f9 les actifs de propri\u00e9t\u00e9 intellectuelle sont garantis.
\u2022 Faites part \u00e0 votre conseil en propri\u00e9t\u00e9 intellectuelle de toute \u00e9volution possible du produit afin d’adapter la protection. Pr\u00e9parez-vous \u00e0 relever les d\u00e9fis futurs en faisant part \u00e0 votre conseil de toute pr\u00e9occupation \u00e9ventuelle concernant les retards internes ou la pr\u00e9sence de tiers. <\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb60px|auto||auto||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/new.prins.swiss\/wp-content\/uploads\/2024\/01\/PRINS-losange.png\u00a0\u00bb title_text=\u00a0\u00bbPRINS-losange\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb8%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=\u00a0\u00bbNoto Serif Display|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.35em\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(55,43,155,0.61) 0%|rgba(221,190,64,0.79) 99%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/new.prins.swiss\/wp-content\/uploads\/2023\/10\/sybd0jfsf3s.jpg\u00a0\u00bb custom_margin=\u00a0\u00bb||45px|||\u00a0\u00bb custom_padding=\u00a0\u00bb66px||59px|||\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

3. Gardez un \u0153il sur vos principaux partenaires<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb7262e956-c376-4aa6-9642-c413f71527d0″ text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-76e191ee-a782-4980-80ca-8ed9cefea55c\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb55px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-76e191ee-a782-4980-80ca-8ed9cefea55c%22:%91%22text_text_color%22%93}\u00a0\u00bb]

Enfin, comme votre entreprise est active au sein d’un \u00e9cosyst\u00e8me regroupant divers acteurs importants, tels que vos fournisseurs, vos concurrents, vos distributeurs et \u00e9ventuellement les utilisateurs non autoris\u00e9s de vos droits de propri\u00e9t\u00e9 intellectuelle, il est indispensable de garder un \u0153il sur leurs activit\u00e9s et d’organiser vos actions offensives et d\u00e9fensives.<\/p>\n

Une surveillance diligente par le biais de divers services de surveillance IP vous permet de recueillir les informations n\u00e9cessaires et d’organiser votre r\u00e9ponse aux d\u00e9clencheurs provenant de l’\u00e9cosyst\u00e8me.<\/p>\n

PRINS propose notamment les services de suivi automatis\u00e9 suivants :<\/p>\n

\u2022 surveillance de la marque
\u2022 surveillance des noms de domaine
\u2022 les services de protection de la marque en ligne (OBP)
\u2022 surveillance de la concurrence<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(55,43,155,0.78) 0%|#ddbe40 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/new.prins.swiss\/wp-content\/uploads\/2023\/10\/img_article_trademarks-1.jpg\u00a0\u00bb custom_margin=\u00a0\u00bb67px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb73px||65px|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/new.prins.swiss\/wp-content\/uploads\/2024\/01\/PRINS-losange.png\u00a0\u00bb title_text=\u00a0\u00bbPRINS-losange\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb8%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=\u00a0\u00bbNoto Serif Display|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb59px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.35em\u00a0\u00bb custom_margin=\u00a0\u00bb||11px|||\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]

En conclusion<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb7262e956-c376-4aa6-9642-c413f71527d0″ text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-76e191ee-a782-4980-80ca-8ed9cefea55c\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb29px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.2em\u00a0\u00bb width=\u00a0\u00bb83%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb55px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-76e191ee-a782-4980-80ca-8ed9cefea55c%22:%91%22text_text_color%22%93}\u00a0\u00bb]

Une strat\u00e9gie de propri\u00e9t\u00e9 intellectuelle efficace est un exercice \u00e9volutif, qui est r\u00e9guli\u00e8rement revu afin de s’adapter aux contraintes internes et externes. C’est pourquoi il est n\u00e9cessaire de proc\u00e9der \u00e0 une v\u00e9rification annuelle de la mise en perspective de l’entreprise avec votre strat\u00e9gie de propri\u00e9t\u00e9 intellectuelle afin de rester cr\u00e9dible \u00e0 long terme vis-\u00e0-vis de vos investisseurs et partenaires. <\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb][et_pb_column _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb type=\u00a0\u00bb4_4″][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Dans le contexte \u00e9conomique actuel, la cr\u00e9ation ou le d\u00e9veloppement d’une entreprise soul\u00e8vera sans aucun doute la question du financement et de la s\u00e9curisation des investissements r\u00e9alis\u00e9s dans l’entreprise. <\/p>\n","protected":false},"author":1,"featured_media":31132,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[34,36,35],"tags":[],"class_list":["post-31282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dernieres-actualites","category-patentes","category-trademark-fr"],"yoast_head":"\n3 \u00e9tapes cl\u00e9s pour une strat\u00e9gie efficace en mati\u00e8re de propri\u00e9t\u00e9 intellectuelle - prins.swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prins.swiss\/fr\/3-etapes-cles-pour-une-strategie-efficace-en-matiere-de-propriete-intellectuelle\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 \u00e9tapes cl\u00e9s pour une strat\u00e9gie efficace en mati\u00e8re de propri\u00e9t\u00e9 intellectuelle - 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