{"id":31284,"date":"2024-03-08T08:52:29","date_gmt":"2024-03-08T07:52:29","guid":{"rendered":"https:\/\/new.prins.swiss\/les-marques-dans-le-monde-numerique-quelle-difference\/"},"modified":"2025-03-13T14:59:32","modified_gmt":"2025-03-13T13:59:32","slug":"les-marques-dans-le-monde-numerique-quelle-difference","status":"publish","type":"post","link":"https:\/\/www.prins.swiss\/fr\/les-marques-dans-le-monde-numerique-quelle-difference\/","title":{"rendered":"Les marques dans le monde num\u00e9rique – quelle diff\u00e9rence ?"},"content":{"rendered":"\n[et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbHeader\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ custom_margin=\u00a0\u00bb40px||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||11px|||\u00a0\u00bb custom_width_px__hover=\u00a0\u00bb1080px\u00a0\u00bb custom_width_px__hover_enabled=\u00a0\u00bb1080px\u00a0\u00bb custom_width_percent__hover=\u00a0\u00bb80%\u00a0\u00bb 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Qu’il s’agisse de r\u00e9server un ou plusieurs noms de domaine, de cr\u00e9er un nouveau site web ou de mettre en place une strat\u00e9gie de marque \u00e0 l’aide d’outils de communication num\u00e9riques, vos actions de marketing et de communication doivent \u00eatre align\u00e9es sur votre portefeuille de propri\u00e9t\u00e9 intellectuelle afin de r\u00e9pondre \u00e0 vos besoins juridiques. Les entreprises tombent r\u00e9guli\u00e8rement dans plusieurs pi\u00e8ges, qu’il est facile d’\u00e9viter en adoptant les habitudes suivantes.<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbContent\u00a0\u00bb module_id=\u00a0\u00bbcontent\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb22px|||||\u00a0\u00bb custom_width_px__hover=\u00a0\u00bb1080px\u00a0\u00bb custom_width_px__hover_enabled=\u00a0\u00bb1080px\u00a0\u00bb custom_width_percent__hover=\u00a0\u00bb80%\u00a0\u00bb custom_width_percent__hover_enabled=\u00a0\u00bb80%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb make_fullwidth__hover=\u00a0\u00bboff\u00a0\u00bb make_fullwidth__hover_enabled=\u00a0\u00bboff\u00a0\u00bb use_custom_width__hover=\u00a0\u00bboff\u00a0\u00bb use_custom_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb width_unit__hover=\u00a0\u00bbon\u00a0\u00bb width_unit__hover_enabled=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.16″ use_custom_width=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb1280px\u00a0\u00bb custom_width_px__hover=\u00a0\u00bb1080px\u00a0\u00bb custom_width_px__hover_enabled=\u00a0\u00bb1080px\u00a0\u00bb custom_width_percent__hover=\u00a0\u00bb80%\u00a0\u00bb custom_width_percent__hover_enabled=\u00a0\u00bb80%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb use_custom_width__hover=\u00a0\u00bboff\u00a0\u00bb use_custom_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb width_unit__hover=\u00a0\u00bbon\u00a0\u00bb width_unit__hover_enabled=\u00a0\u00bbon\u00a0\u00bb make_fullwidth__hover=\u00a0\u00bboff\u00a0\u00bb make_fullwidth__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/new.prins.swiss\/wp-content\/uploads\/2024\/09\/m1qsy_iuf4c.jpg\u00a0\u00bb title_text=\u00a0\u00bbPhoto by Sebastian Mantel\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb alt=\u00a0\u00bbturned on MacBook Pro near black framed eyeglasses\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=\u00a0\u00bbNoto Serif Display|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#161616″ header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.35em\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ header_2_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]

Choisir la bonne marque pour le bon nom de domaine<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb7262e956-c376-4aa6-9642-c413f71527d0″ text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-76e191ee-a782-4980-80ca-8ed9cefea55c\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb55px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-76e191ee-a782-4980-80ca-8ed9cefea55c%22:%91%22text_text_color%22%93}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]

Nous savons tous que les noms de marque efficaces cr\u00e9\u00e9s par une agence\/\u00e9quipe M&C ne sont pas des marques tr\u00e8s performantes sur le plan juridique. Un bon \u00e9quilibre doit \u00eatre trouv\u00e9 entre les deux mondes pour cr\u00e9er des marques solides. Il convient de privil\u00e9gier :<\/p>\n

1. Les noms de marque qui sont des mots invent\u00e9s et non des noms communs<\/p>\n

2. Les marques qui \u00e9vitent les structures composites, avec plusieurs mots descriptifs<\/p>\n

3. Des marques courtes et faciles \u00e0 transcrire (pensez \u00e0 l’orthographe et au clavier), dans toutes les langues.<\/p>\n

R\u00e9server le(s) bon(s) nom(s) de domaine pour soutenir votre activit\u00e9 et vous offrir une protection juridique suffisante, c’est davantage se d\u00e9marquer que de trouver le seul espace vide dans un champ surpeupl\u00e9.
Cela signifie qu’il faut v\u00e9rifier la disponibilit\u00e9 des noms (racines) avant le \u00ab\u00a0point\u00a0\u00bb et s’assurer que le nom choisi peut \u00eatre r\u00e9serv\u00e9 dans de nombreuses extensions (apr\u00e8s le \u00ab\u00a0point\u00a0\u00bb).<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_margin=\u00a0\u00bb|auto|31px|auto||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/new.prins.swiss\/wp-content\/uploads\/2024\/01\/PRINS-losange.png\u00a0\u00bb title_text=\u00a0\u00bbPRINS-losange\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb8%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=\u00a0\u00bbNoto Serif Display|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb45px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.35em\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(55,43,155,0.61) 0%|rgba(221,190,64,0.79) 99%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/new.prins.swiss\/wp-content\/uploads\/2024\/09\/0qvtyp0gh3a.jpg\u00a0\u00bb custom_margin=\u00a0\u00bb||45px|||\u00a0\u00bb custom_padding=\u00a0\u00bb45px|46px|42px|46px|false|true\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ header_2_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ alt=\u00a0\u00bbperson typing on MacBook Pro on brown wooden table during daytime photo\u00a0\u00bb title_text=\u00a0\u00bbPhoto by LinkedIn Sales Solutions\u00a0\u00bb]

Constituer un portefeuille de noms de domaine<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb7262e956-c376-4aa6-9642-c413f71527d0″ text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-76e191ee-a782-4980-80ca-8ed9cefea55c\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb55px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-76e191ee-a782-4980-80ca-8ed9cefea55c%22:%91%22text_text_color%22%93}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]

Les noms de domaine seront le moyen d’ancrer votre marque d\u00e9pos\u00e9e dans les diff\u00e9rentes dimensions du monde num\u00e9rique. La strat\u00e9gie commerciale que vous avez choisie en termes de march\u00e9s (g\u00e9ographiques et de produits) devrait vous guider dans la s\u00e9lection d’une liste de domaines int\u00e9ressants pour votre entreprise.<\/p>\n

Dresser une liste des domaines potentiels qui vous int\u00e9ressent, v\u00e9rifier leur disponibilit\u00e9, r\u00e9adapter votre strat\u00e9gie commerciale (ou m\u00eame votre nom) si les principaux domaines de votre choix ne sont pas disponibles sont autant d’\u00e9tapes n\u00e9cessaires \u00e0 cet exercice.<\/p>\n

R\u00e9server plus d’un nom de domaine est une mesure d\u00e9fensive saine. Alors que votre nom de domaine central h\u00e9bergera vos activit\u00e9s (site web, boutique en ligne), tous les autres domaines de votre portefeuille veilleront \u00e0 ce que personne ne s’approche de votre entreprise.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.16″ use_custom_width=\u00a0\u00bbon\u00a0\u00bb custom_width_px=\u00a0\u00bb1280px\u00a0\u00bb custom_width_px__hover=\u00a0\u00bb1080px\u00a0\u00bb custom_width_px__hover_enabled=\u00a0\u00bb1080px\u00a0\u00bb custom_width_percent__hover=\u00a0\u00bb80%\u00a0\u00bb custom_width_percent__hover_enabled=\u00a0\u00bb80%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb use_custom_width__hover=\u00a0\u00bboff\u00a0\u00bb use_custom_width__hover_enabled=\u00a0\u00bboff\u00a0\u00bb width_unit__hover=\u00a0\u00bbon\u00a0\u00bb width_unit__hover_enabled=\u00a0\u00bbon\u00a0\u00bb make_fullwidth__hover=\u00a0\u00bboff\u00a0\u00bb make_fullwidth__hover_enabled=\u00a0\u00bboff\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/new.prins.swiss\/wp-content\/uploads\/2024\/09\/qevmjxzov3k.jpg\u00a0\u00bb title_text=\u00a0\u00bbPhoto by Sarah Dorweiler\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb alt=\u00a0\u00bbMacBook Pro beside plant in vase\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=\u00a0\u00bbNoto Serif Display|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#161616″ header_2_font_size=\u00a0\u00bb40px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.35em\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ header_2_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]

Garder un \u0153il sur la concurrence<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb7262e956-c376-4aa6-9642-c413f71527d0″ text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-76e191ee-a782-4980-80ca-8ed9cefea55c\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb55px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-76e191ee-a782-4980-80ca-8ed9cefea55c%22:%91%22text_text_color%22%93}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]

Les agences de communication num\u00e9rique organiseront votre campagne, optimiseront votre site web, dresseront une liste de mots-cl\u00e9s pour un r\u00e9f\u00e9rencement et un classement optimaux. Avec le bon nom de marque et une famille d’enregistrements de noms de domaine, l’\u00e9quipe marketing devrait facilement placer votre entreprise en t\u00eate de liste.<\/p>\n

L’\u00e9tape suivante de l’optimisation de votre classement consiste \u00e0 surveiller de pr\u00e8s vos concurrents ainsi que les nouveaux venus d\u00e9sireux de suivre votre succ\u00e8s.<\/p>\n

Un service de surveillance des noms de domaine vous permet de d\u00e9tecter tout nouvel enregistrement effectu\u00e9 par des tiers avec des conditions et des extensions similaires que vous n’avez pas r\u00e9serv\u00e9es.<\/p>\n

Sur la base de vos enregistrements de marques, il est possible d’obtenir le transfert ou la suppression (take down) des domaines en infraction. Cela est possible non seulement gr\u00e2ce aux m\u00e9canismes de contr\u00f4le des abus des bureaux d’enregistrement de domaines, mais aussi gr\u00e2ce aux proc\u00e9dures uniformes de r\u00e8glement des litiges (UDRP) en place \u00e0 l’OMPI et devant d’autres instances juridiques, qui sont techniquement des r\u00e9clamations juridiques aboutissant \u00e0 une d\u00e9cision susceptible d’\u00eatre ex\u00e9cut\u00e9e.<\/p>\n

Il existe \u00e9galement d’autres solutions de r\u00e9solution des litiges, plus douces, telles que le d\u00e9r\u00e9f\u00e9rencement et la radiation des domaines en infraction, afin de maintenir une position de premier plan de vos actifs dans les r\u00e9sultats de recherche.<\/p>\n

Des conditions strictes s’appliquent aux mesures d’ex\u00e9cution, c’est pourquoi il est essentiel de disposer d’un solide portefeuille de droits de propri\u00e9t\u00e9 intellectuelle compos\u00e9 non seulement de marques, mais aussi d’enregistrements de noms de domaine.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb use_background_color_gradient=\u00a0\u00bbon\u00a0\u00bb background_color_gradient_stops=\u00a0\u00bbrgba(55,43,155,0.78) 0%|#ddbe40 100%\u00a0\u00bb background_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb background_image=\u00a0\u00bbhttps:\/\/new.prins.swiss\/wp-content\/uploads\/2024\/05\/hgv2tfoh0ns.jpg\u00a0\u00bb custom_margin=\u00a0\u00bb67px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb73px||65px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb alt=\u00a0\u00bbMacBook Pro on table beside white iMac and Magic Mouse\u00a0\u00bb title_text=\u00a0\u00bbPhoto by Domenico Loia\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/new.prins.swiss\/wp-content\/uploads\/2024\/01\/PRINS-losange.png\u00a0\u00bb title_text=\u00a0\u00bbPRINS-losange\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb8%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb003e9429-8e11-4d9e-968b-8881092bbf81″ header_2_font=\u00a0\u00bbNoto Serif Display|600|||||||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_2_font_size=\u00a0\u00bb59px\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.35em\u00a0\u00bb custom_margin=\u00a0\u00bb||11px|||\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ header_2_font_size_tablet=\u00a0\u00bb30px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb width=\u00a0\u00bb96%\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]

Qu’en est-il des mesures de protection de la marque en ligne ?<\/h2>[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bb7262e956-c376-4aa6-9642-c413f71527d0″ text_font=\u00a0\u00bb|300|||||||\u00a0\u00bb text_text_color=\u00a0\u00bbgcid-76e191ee-a782-4980-80ca-8ed9cefea55c\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_3_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb header_3_font_size=\u00a0\u00bb29px\u00a0\u00bb header_3_line_height=\u00a0\u00bb1.2em\u00a0\u00bb width=\u00a0\u00bb83%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb13px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb55px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-76e191ee-a782-4980-80ca-8ed9cefea55c%22:%91%22text_text_color%22%93}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″]

La protection de la marque en ligne (OBP) est une m\u00e9thode r\u00e9cente qui consiste \u00e0 rechercher sur le web non seulement les domaines (adresses) des entreprises susceptibles de nuire \u00e0 votre positionnement, mais aussi leur \u00e9ventuelle utilisation abusive de votre nom de marque et de votre image en ligne.<\/h3>\n

Les environnements tels que le contenu des sites web, les places de march\u00e9, les applications et les m\u00e9dias sociaux peuvent tous \u00eatre analys\u00e9s par l’outil afin de rep\u00e9rer les contrefa\u00e7ons potentielles, l’utilisation abusive de la marque et l’atteinte \u00e0 la r\u00e9putation.<\/h3>\n

De telles mesures sont aujourd’hui mises en \u0153uvre par toutes les entreprises mondiales afin de rationaliser leurs actions de mise en \u0153uvre ; les PME et les organisations plus petites peuvent \u00e9galement b\u00e9n\u00e9ficier de ce service, avec des solutions sur mesure, afin de renforcer la confiance dans la marque.<\/h3>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.0″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

Qu’il s’agisse de r\u00e9server un ou plusieurs noms de domaine, de cr\u00e9er un nouveau site web ou de mettre en place une strat\u00e9gie de marque \u00e0 l’aide d’outils de communication num\u00e9riques, vos actions de marketing et de communication doivent \u00eatre align\u00e9es sur votre portefeuille de propri\u00e9t\u00e9 intellectuelle afin de r\u00e9pondre \u00e0 vos besoins juridiques. Les entreprises tombent r\u00e9guli\u00e8rement dans plusieurs pi\u00e8ges, qu’il est facile d’\u00e9viter en adoptant les habitudes suivantes.<\/p>\n","protected":false},"author":7,"featured_media":31268,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[34,35],"tags":[],"class_list":["post-31284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dernieres-actualites","category-trademark-fr"],"yoast_head":"\nLes marques dans le monde num\u00e9rique - quelle diff\u00e9rence ? - prins.swiss<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.prins.swiss\/fr\/les-marques-dans-le-monde-numerique-quelle-difference\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les marques dans le monde num\u00e9rique - quelle diff\u00e9rence ? - prins.swiss\" \/>\n<meta property=\"og:description\" content=\"Qu'il s'agisse de r\u00e9server un ou plusieurs noms de domaine, de cr\u00e9er un nouveau site web ou de mettre en place une strat\u00e9gie de marque \u00e0 l'aide d'outils de communication num\u00e9riques, vos actions de marketing et de communication doivent \u00eatre align\u00e9es sur votre portefeuille de propri\u00e9t\u00e9 intellectuelle afin de r\u00e9pondre \u00e0 vos besoins juridiques. 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