“SWISS” Branding – Is it really a good idea?
The Federal Institute of Intellectual Property (IPI) issues a clarification of practice. The recent attention surrounding “On” has brought renewed focus to the scope of Swissness rules.
How can Intellectual Property protect ideas ?
Intellectual property (IP) encompasses a wide range of creative and innovative works, from inventions and designs to literary and artistic creations. It is however not possible to claim a monopoly right over business ideas or concepts.
3 key steps for an effective IP Strategy
In the current economical context, starting or growing a business will undoubtfully raise the question of financing and securing the investments made into the business.
Trademarks in the digital world – what difference ?
From reserving your domain name(s) and creating a new website to setting-up your brand strategy via digital communication tools, your marketing & communication actions need to be aligned to your IP portfolio to back-up legal needs. There are several traps business regularly fall into, that one can easily avoid by adopting the following habits.
