Insights
“SWISS” Branding – Is it really a good idea?
The Federal Institute of Intellectual Property (IPI) issues a clarification of practice. The recent attention surrounding “On” has brought renewed focus to the scope of Swissness rules.
AI an inventor? No, says the Court!
Comments on the Federal Administrative Court decision of 26 June 2025 (B-2532/2024)
How can Intellectual Property protect ideas ?
Intellectual property (IP) encompasses a wide range of creative and innovative works, from inventions and designs to literary and artistic creations. It is however not possible to claim a monopoly right over business ideas or concepts.
3 key steps for an effective IP Strategy
In the current economical context, starting or growing a business will undoubtfully raise the question of financing and securing the investments made into the business.
Trademarks in the digital world – what difference ?
From reserving your domain name(s) and creating a new website to setting-up your brand strategy via digital communication tools, your marketing & communication actions need to be aligned to your IP portfolio to back-up legal needs. There are several traps business regularly fall into, that one can easily avoid by adopting the following habits.
